In response to a drop in stock price, Bud Light has issued some new discounts for consumers including a $15 rebate prior to Memorial Day for purchasing a 15-count or larger pack of Bud Light or Budweiser. A recent report from Beer Business Daily also found that one retailer had cut prices of Bud Light to equal around 14 cents per can.
Is Bud Light a good entry point for Anheuser-Busch investors?
It’s been a lonely few months for Bud Light. It’s currently “an attractive entry point” for prospective Anheuser-Busch investors, wrote Bernstein’s Nadine Sarwat and Trevor Stirling, setting a $71.60 price target for the stock.
Did Anheuser-Busch invest more money in Bud Light?
Anheuser-Busch inBev CEO Michel Doukeris spoke to investors about the controversy and said that the company was planning to invest more money into Bud Light. "This was the result of one can. It was not made for production or sale to general public. It was one post, not a formal campaign or advertisement," Doukeris added.
